Why Your Clicks Don’t Match Your Conversions
Tracking discrepancies are the silent killers of ad campaigns. The first step in troubleshooting is checking your Postback URL configuration between your tracking tool and the affiliate network. Ensure that S2S (Server-to-Server) tracking is enabled to bypass cookie limitations. Additionally, check for latency issues on your landing pages; if a page takes more than 3 seconds to load, your tracker might fire, but the user will bounce before the offer page loads.
